The advertising men working for sexy lingerie brand Agent Provocateur, came up with a great idea for a massive cinema advertising campaign for the company. They would have a sexy girl ride a bucking bronco in a scanty set of the company’s underwear set to an edgy music track.
The simple ideas are always the best, until they went through dozens of young sexy wanabee’s for the very coveted role, they were all very attractive and had just the right body’s, unfortunately when the ad-men watched the video play-back not one of the girls had “it”.
Not one of these sexy young things had the raw sex appeal needed, not one of them knew how to play to the camera, the solution was simple find a sexy girl who knew how to work the camera and come across as a truly hot woman.
It only took seconds for someone to suggest Kylie, and a deal was struck and the petite popstar straddled the bronco with explosive results, just perfect for a more mature cinema audience. The music had already been selected that had the right level of edgy-ness from the band The Hives.
The company execs at Agent Provocateur were thrilled with the results, it was just the sexy style they were looking for, and Kylie was perfect. All they had to do now was show it in the cinemas, oh and get permission from the Hives to use their track; unfortunately the Hives were not keen on being used for the advert and declined to allow the track to be used.
The video was now effectively banned, this was a disaster financially and reputation wise for the advertising company, their only other idea was to release it on the web and hope that it would be popular. Well that was a good bet, the video instantly went viral and to date has clocked up 400 million hits on YouTube alone, thousands of times more views than it ever would have had in the cinema.
It has since been voted the best ever celebrity viral ad, take a look to see why.
